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Hi Reader, ☕ What am I most proud of achieving so far this year? 🎙️The Hidden Cost of Being Too Helpful Have you ever said yes to "just one more thing" and instantly regretted it? This week's podcast episode is all about the hidden cost of being too helpful and why so many VAs unintentionally create scope creep without even realising it. 📅 Chelmsford Meet Up: Friday, 10th July We’re hosting our next VA Meet Up at Costa Coffee on the Riverside Retail Park, Chelmsford on Friday, 10th July from 11.00 – 13.00. ☕ Espresso Shot: Spot gaps in a client’s content plan with AI This will quickly help you spot blind spots and missed opportunities without manually reviewing weeks of scheduled content. · Topics that are missing or under-represented · Content formats being underused · Seasonal or trending opportunities being missed · Questions the audience is likely asking that are not being answered · Gaps in the buyer journey or customer education · Repetitive themes or content fatigue risks Then suggest: · 10 new content ideas · 3 quick-win content series · 5 low-effort posts the team could create quickly · Any opportunities to repurpose existing content into different formats Present the results in a clear, practical format for a Virtual Assistant managing content planning.” Have a great week! |
Leading the next chapter of The VA Handbook - supporting VAs to build professional, sustainable businesses. Bringing my experience of running a multi-award-winning VA agency and building a team to help VAs not just get started, but grow with structure, confidence and long-term success.
Helloo!If you’re in the UK (or anywhere in Europe in fact), I hope you’ve survived this week’s heatwave. My coping methods have included the fan being on when at my desk, keeping the blinds closed and plenty of ice-pops throughout the day! 🥶 Anyway, back to business. With another change of Prime Minster on the horizon in the UK, you might be wondering what this means for your business. Right now, it’s probably not very much. Whenever there’s political or economic uncertainty, it’s easy to...
Hello lovelies,I’m back home after a fab few days in Newcastle for Atomicon ’26. It’s been a hectic week but great to catch up with so many of you (sorry to those I didn’t manage to grab a pic with, I’m pretty rubbish at remembering to get my 📸 out!). For those of you who don’t know what Atomicon is all about, it’s a sales and marketing conference you can attend virtually or in person and there are a ton of sessions with some awesome speakers as well as a ton of virtual events throughout the...
Hello Reader, Issue #15 of the Espresso AI newsletter lands this Thursday and it's a new chapter for the newsletter! Having been our resident AI expert for some time, Jo Munro has decided the time is right to hand over the reins and I’m delighted to share that the brilliant Martha Kilner will be writing Espresso AI going forward. Jo says:“When I started the newsletter, my goal was to help busy VAs make practical sense of AI tools and industry changes in the tech space. However, since selling...