Hello & happy Tuesday! This month's issue of Espresso AI lands in subcribers' inboxes on Thursday, and it's a practical one. There's been a bit of a shake-up at the top of the AI world, so Martha explains what it means for you. Then she gets stuck into putting AI to work on your social content and your Q4 plans. Here's what paid subscribers are getting: Information about why people might be drifting back from Claude to ChatGPT now that Codex is in the desktop app, what Codex actually is, and...
6 days ago • 1 min read
Hello and happy Thursday!Will AI replace Virtual Assistants?It's a question that comes up A LOT in our community.And depending on who you listen to, you'll hear everything from "AI could never replace what I do" to "there won't be any VAs left in five years."I don't think either extreme is particularly helpful.AI isn't going anywhere. It's getting better incredibly quickly and it's already changing the way businesses operate and the type of support they need.So we need to be having honest...
18 days ago • 3 min read
Hello and happy Thursday!It's been brilliant watching our brand new All Stars community come to life this week. ⭐We now have almost 50 people inside and I've loved reading everyone's introductions and learning more about their businesses.What has really struck me is the variety. Some want to increase their income or improve their marketing, some want better systems and more consistency, some are considering building a team, while others have absolutely no desire to grow an agency and simply...
25 days ago • 2 min read
Hi Reader,I’ve talked a lot about the idea behind All Stars: access, accountability, community and momentum. But what will actually happen once you’re inside? Let me give you a clearer picture. We’ll start by working out where you want to go During onboarding, you’ll take a proper look at your business as it is now and identify what you most want to change. That might be finding better-fit clients, increasing your prices, creating more consistent income, improving your systems, developing a...
about 1 month ago • 2 min read
Hello Reader, This month's issue of Espresso AI hits inboxes on Thursday - and it’s the kind of issue worth reading properly, even if you think you've already got your AI set up.Martha shares more about the tools she's actually using in her own business right now, plus something that changed under the hood of Claude last month that's worth knowing about. Here's what paid subscribers are getting: What Martha would actually do in the first half hour of setting up Claude or ChatGPT from scratch...
about 1 month ago • 1 min read
Hi Reader,After weeks of planning, writing, recording, organising - and talking about it rather a lot - All Stars is officially open! ⭐All Stars is the new business community I’ve created for established VAs who want to grow stronger, more profitable and sustainable businesses without trying to figure everything out on their own.It isn’t another content-heavy course or enormous library of videos you’ll never have time to watch.It's a place to find the things that often make the biggest...
about 1 month ago • 1 min read
Hi Reader,Remember that exciting project I’ve been teasing for the past few weeks?Well… I can FINALLY tell you what it is. 🥳This September, I’m launching All Stars - a brand new community for established VAs who want to grow their businesses, make things happen and have access to some incredible people around them while they do it.And honestly, it’s something I wish I’d had when I was growing my own business.One of the things I’ve realised over the past eight years is that running a business...
about 2 months ago • 2 min read
Hi Reader,Have you ever read a book that just hits you right when you need it? Like it was written just for you? Well, for me, that book was She Means Business by Carrie Green, founder of the Female Entrepreneur Association. There were so many golden nuggets in this book, but I thought I'd share three of the lessons that truly transformed my mindset and, in turn, my business. 1. The power of belief Carrie talks a lot about believing in yourself first, even when the results aren't there yet....
about 2 months ago • 2 min read
Hello Reader,Would you be offended if someone described your business as boring?I think a few years ago I probably would have been.But eight years into running my business, I've started to think that a little bit of boring might actually be something to aim for. Predictable income. Reliable systems. Consistent marketing. Clients who know exactly what to expect. A team who understands how things work. It might not make for the most exciting Instagram post, but it does make for a business that...
about 2 months ago • 1 min read