Helloo!If you’re in the UK (or anywhere in Europe in fact), I hope you’ve survived this week’s heatwave. My coping methods have included the fan being on when at my desk, keeping the blinds closed and plenty of ice-pops throughout the day! 🥶 Anyway, back to business. With another change of Prime Minster on the horizon in the UK, you might be wondering what this means for your business. Right now, it’s probably not very much. Whenever there’s political or economic uncertainty, it’s easy to...
11 days ago • 2 min read
Hello lovelies,I’m back home after a fab few days in Newcastle for Atomicon ’26. It’s been a hectic week but great to catch up with so many of you (sorry to those I didn’t manage to grab a pic with, I’m pretty rubbish at remembering to get my 📸 out!). For those of you who don’t know what Atomicon is all about, it’s a sales and marketing conference you can attend virtually or in person and there are a ton of sessions with some awesome speakers as well as a ton of virtual events throughout the...
18 days ago • 1 min read
Hello Reader, Issue #15 of the Espresso AI newsletter lands this Thursday and it's a new chapter for the newsletter! Having been our resident AI expert for some time, Jo Munro has decided the time is right to hand over the reins and I’m delighted to share that the brilliant Martha Kilner will be writing Espresso AI going forward. Jo says:“When I started the newsletter, my goal was to help busy VAs make practical sense of AI tools and industry changes in the tech space. However, since selling...
27 days ago • 2 min read
Hi Reader,Happy Thursday! For those of you who survived half term, I hope you’re enjoying a productive week back at work, and for those of you still doing the holiday juggle this week - only one more day to go (hurrah)!I am buzzing after a full day’s planning session for The VA Handbook yesterday. We have SO many exciting developments underway and I can’t wait to share more on these in the coming weeks.What I can say is that we’ve taken on board the feedback many of you have been kind enough...
about 1 month ago • 1 min read
Hi Reader,I’m celebrating this week as I finally hit the submit button on my Goldman Sachs 10KSB business growth plan. It’s been an incredible four months learning from some top business leaders, amazing academics and a fabulous community of like-minded founders and I’m excited to get cracking with the plan. It also means I have a little more room to breathe and can focus additional time and energy on all things VA Handbook. I’ve spent the last 7 weeks getting to know the business and many of...
about 1 month ago • 2 min read
Hello Reader,I’m writing today’s newsletter on the train, having spent the last two days in Birmingham for the final residential of the Goldman Sachs 10KSB programme.It’s been an amazing couple of days and I’ve been so inspired by the other 70 founders I’ve been lucky enough to spend time with. It’s also been a great opportunity to pause and reflect on my own journey and how far I’ve personally come in the last few years.It’s something I think we all forget to do often enough. I know I’m...
about 2 months ago • 1 min read
Hello Reader, The next edition of the Espresso AI newsletter goes out on Thursday, and I wanted to give you a little preview of what paid subscribers will receive. The May issue will include: 1. A simple prompt for making big business decisions If you’ve ever gone round in circles over a serious business decision, this provides a structured way to use AI to help risk assess and stress-test the implications without it hijacking the outcome or telling you to just go for it.2. A thoughtful task...
about 2 months ago • 1 min read
Hello - and happy Thursday!I’m just back from a great couple of days up north where I spoke at the first Manchester VA Conference.My session was all about confidence and how it doesn’t usually appear before growth - it tends to come because of it.I’ve actually really struggled with confidence over the years, and still regularly do.Most of us are waiting to feel fully ready before we put ourselves out there, raise our prices, pitch ourselves or take the next step… but growth rarely works like...
about 2 months ago • 2 min read
Hi Reader, After a hectic couple of weeks of travel and events (and more lined up for next week!), this week has been all about getting my head down and cracking on. As much as I love getting out and about, meeting people and learning new things, there’s nothing quite like time working ON my own business and moving things forward.This weekend is a Bank Holiday in the UK (hurrah!) so we get an extra day to spend as we please. My children are away with their dad, so I’ll mostly be playing...
2 months ago • 2 min read