Hello and happy Thursday!
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It's been brilliant watching our brand new All Stars community come to life this week. ⭐
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We now have almost 50 people inside and I've loved reading everyone's introductions and learning more about their businesses.
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What has really struck me is the variety. Some want to increase their income or improve their marketing, some want better systems and more consistency, some are considering building a team, while others have absolutely no desire to grow an agency and simply want a profitable, sustainable business that works for them.
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And that's exactly how it should be.

​There's no single "right" way to build a successful VA business.
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​Your version of success might be more money, fewer clients, bigger clients, Fridays off, building a team or simply having more freedom.
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The important thing is knowing what you want your business to give you, rather than getting distracted by what everyone else is building.
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So here's a little question for your Coffee Break this week:

​"I'm building a business that allows me to..."​

​How would you finish that sentence?

We've got our first All Stars Kick-Off Call on Monday and I can't wait to get everyone together properly. 💛

🎙️ Have You Built a VA Business, or Just Given Yourself a Job?
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​The latest episode of The Visionary VA Podcast ties in rather nicely with all of this.
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Having clients, earning good money and being busy doesn't necessarily mean you've built a business that works for you.
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In this episode, I'm sharing five signs that you may have accidentally created yourself a job instead - from having an income that's completely dependent on your time to allowing one client to have far too much power over your business.
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And no, the answer isn't necessarily to build an agency or hire a massive team!
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​It's about creating something that's sustainable, resilient and gives you the kind of life you actually wanted when you started your business in the first place. ​
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​(Note: You might have picked up on this already, but this is something I’m pretty passionate about...) 🩷

📅 Chelmsford Meet Up: Friday, 9^th October

​We’re hosting our next VA Meet Up at Costa Coffee on the Riverside Retail Park, Chelmsford on Friday, 9^th October from 11.00 – 13.00.

Whether you’re an established VA, just starting out or perhaps just considering the idea of setting up your VA business, we’d love to meet you and hear more about your journey. We’re a really friendly bunch, I promise!
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Get your ticket here.

⭐ Missed All Stars?

All Stars is now closed for 2026 while we focus on giving our founding members a fantastic experience.
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We'll be opening the doors again in 2027, so if you're an established VA and think you'd like to join us next time, you can pop your name on the waitlist now.

🪄Other useful VA resources

• ​Everything you need to be a sh*t hot VA.​​​
• ​Guides, checklists, & other useful VA stuff.​​​
• ​All the legal docs you need.​​​
• ​Your phenomenal Facebook group.​​

Have a great week.
Holly x
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P.S. If you’re setting up (or switching) your accounting software, check out this brilliant Xero offer to save 90% on your first 6 months. I use Xero to run both of my businesses and genuinely love it, which is why I’m very happy to recommend it as an affiliate partner.